Strefa wyścigów

Allianz as an Official Partner of Formula 1™ is the sponsor of Safety Car and Medical Car. Our goal was to build a relationship between the brand Allianz and Formula 1 on Facebook.

We created applications for the "Racing Zone" page on Facebook to build a connection of sports and brand.

Knowledge base was the encyclopedia of F1. It contained a base of tracks, information about the teams, the drivers, the cars and races. Were presented rankings, results, scores on the season and life performance of drivers.

Top 10 was an application that allowed to predict race results. The application introduced a competition mechanism with the rankings of users. Each user received points for correctly predicted position of the player at the finish, and they could compare their results with friends and other users of the game. Rankings were carried out for the last race and for all races of the season.

We were able to successfully create a link between the brand and the Formula 1. Fanpage has accumulated more than 40 000 fans who shared a common passion: F1.

Time of cooperation: March 2011 - December 2013