7th PZU Run for New Life

The 7th PZU Run for New Life was held on the 5th of September 2015 in the Royal Łazienki in Warsaw. We had a pleasure to support this event.
We were responsible for handling communications, graphics and advertising campaign in social media. We also edited video materials. During Run we ran a live broadcast on Twitter and Instagram.

Run for New Life is an initiative which aims to support and promote Polish transplantation. The event consisted of two parts. The first was to beat the Guinness Record in the number of people participating in the competition of Nordic walking. The record has been beaten - more than 1,700 runners reached the finish line.

The second part of this event was traditional Run for New Life - relay composed of persons after transplantation, athletes from Polish Transplant Sports Association, actors, music stars, sports stars, cabaret artists, journalists and representatives of the partners of the event.